About Apel Associates Inc

For accounting and tax strategies designed around your business, turn to Apel Associates Inc. We understand that your small business has unique goals and challenges so we don’t suggest cookie-cutter accounting solutions. When we become your CPA firm, you’ll get a true partner who takes the time to learn about your business, assess your needs, and develop a personalized package of accounting services and tax planning techniques.

Apel Associates Inc is a valuable asset to small business owners because we possess the capabilities and professionalism of a large CPA firm combined with the responsiveness of a smaller firm. We always offer dependable financial advice and are committed to providing the best customer experience for every client.

Call our Madison, WI CPA firm now at Apel Associates Inc to learn more or request your free consultation through our website. We also have offices in Prairie du Sac and Johnson Creek.

Kari A. Apel, CPA, CCFC

CEO & President

Kari Apel, CPA, CCFC

Kari Apel is the president and CEO of Apel Associates, which she founded in 2008. Her professional experience includes working as an accountant for an ag-based financial organization, in addition to holding accountant positions at several larger CPA firms. Kari attended UW-Platteville and earned a bachelor’s degree in accounting and finance, with an economics minor. She is also a licensed CPA.

Kari will be the first to tell you that growing up on a farm played a profound role in shaping who she is—both personally and professionally: “Children today don't usually see their parents literally ‘at work’ every day the way I did. It was such a great model. I can actually remember sitting in my playpen and watching my mom do chores. As I got older I joined in that work. I also sat at the kitchen table and listened to the talk that revolved around running a farm effectively. Before I even finished high school, I already knew a lot about business. I also learned that if you want anything in life, you have to earn it. That’s my motto to this day.”

Kari's husband and three daughters share her love of all things outdoors, from camping to a variety of sports. If you can't find Kari at the office, you’ll most likely find her coaching her daughters’ teams. Finally, here’s a little known fact about Kari: If she had motorcycle, you'd probably find her on the open road. She has the license, just not the cycle!

Jill Wendt

Office Manager

Jill Wendt

Jill Wendt is the office manager in Apel’s Johnson Creek location. She attended Madison College-Watertown, where she earned a diploma in the Accounting Assistant program. Prior to joining Apel, Jill worked as the head teller at a community bank in Watertown. A true team player, Jill is patient and takes delight in unraveling mysteries and fitting the pieces of a complex puzzle together.

That’s probably why she also loves genealogy. Listening to stories from the past and learning more about her family history is a true passion. She recently discovered a bit of Irish lineage, which has deepened her desire to travel to Ireland someday.

A lifelong resident of the Jefferson County/Johnson Creek area, Jill grew up on her family's dairy farm. It was there that she developed a love of the outdoors, enjoying swimming, biking, and the kind of adventures that only a country kid can have.

Most days you’ll find Jill and her husband spending plenty of quality time with their Lab mix, Buster, at the local dog park. When at home, Jill can usually be found curled up with a good book, most likely by Nora Roberts or Sandra Brown. An avid reader, Jill says, “The Kindle is the best invention ever!”

Lori Nelson

Corporate Financial Administrator

Lori Nelson

Lori Nelson is the corporate financial administrator at Apel. Her diverse background makes Lori a great asset to the Apel team. Prior to Apel, Lori worked as an office manager for a Wisconsin-based therapeutic CD business. She also worked in banking and for a time put her bachelor’s degree in elementary education to use as a substitute teacher.

Lori is a stickler for keeping things in good order. As a child she even started a library using her own books. She enforced strict rules for her sisters, such as requiring a library card and demanding books be returned in good condition and on time!

Lori lives with her husband, Scott, near the family farm in Leeds. They share a love of the outdoors and enjoy a variety of activities, from walking and hiking to biking and kayaking. The call of the wild—or at least the partially wild—has led to them setting a monumental goal: visit every national park in the U.S.

Beginning in 2018, Lori and her husband recommitted themselves to daily physical activity and have even added a home gym. The two have realized that a well-lived life involves taking care of yourself both fiscally and physically.

Trayven Weller

Accountant & Tax Specialist

Trayven Weller

Trayven Weller is an accountant and tax specialist with Apel. He earned an associate degree in accounting from Madison College and is finishing a bachelor’s degree in accounting from UW-Whitewater. He completed an internship with Apel over the course of two tax seasons, which led to his current position in our Johnson Creek office.

Trayven lives in Johnson Creek with his girlfriend of over 15 years and his eight-year-old daughter. One of his true passions is just hanging out with his two favorite girls and listening to his favorite music (by Drake). He also has an interest in cars, which explains his best-loved movie, Fast and Furious.

Trayven is always willing to lend a hand when it comes to helping friends with construction projects. He’ll also tell you he’s just a text or phone call away, which is why it’s no surprise he considers the smartphone the best invention of all time.

Trayven is highly motivated to find the right answers and isn’t afraid to learning something new; his daughter challenges him to do this every day. He would love to confront his fear of heights by skydiving. Now if only he could conquer his other fear—spiders!